Homeware Timeline - M&S Archive

  • Home
  • About
    • About the Archive
    • Archive Policies
    • Archive Team
    • The M&S and University of Leeds Partnership
  • Contact
  • Visit
    • Plan Your Visit
    • Group Visits
    • Learning Visits
    • Family Visits
    • Community Visits
  • Collection
    • About the Collection
    • Research
    • Reading Room
    • Archive Catalogue
    • Digital Archive
    • Donate to the Collection
  • Discover
    • Timelines
    • Online Exhibitions
    • Films
  • Learning
    • Schools
    • Home Educators
    • Families
    • Higher Education
    • Community
    • Past Projects
  • What’s On
    • Exhibition
    • Events
    • Sparky Saturdays
    • M&S Heritage Trail
    • News

Timelines

Home // Discover // Timelines // Homeware
Back to all timelines

Homeware

Download this timeline
1884
1911-1914
1926
1930s
1932
1940s
1968
1970
1974
1976
1976-1985
1986-1989
1990s
1995
2001
2002
2012
2015
2020
2022-2023
Stair Eyes c1890-1910
Zoom

1884

Homeware has been available from Marks & Spencer since the Company was founded.

In our Penny Bazaar shops, items such as stair eyes, brushes, doilies and candles were available at 1d.

Grand Annual, 1913
Zoom

1911-1914

Our customer magazine ‘The Grand Annual’, featured adverts for our home ranges including gardening tools, bolts, nutmeg graters and dress hangers.

Stockton store interior, 1927
Zoom

1926

By 1926, departments included: Household Goods, Glass, China & Earthenware, Cutlery, Hardware and Tin & Enamelware.

National Aluminium Week display, 1932
Zoom

1930s

Demand for homeware increased as more new homes were being built across the country.

Window displays often featured homeware promotions including ‘National Aluminium Week’ in 1932, and displays of batteries perfect for listening to Coronation events in 1937. Our own homeware brands included Marspen and Monster.

The Marks & Spencer Magazine, 1932
Zoom

1932

Homeware was advertised in our 1932 customer publication, ‘The Marks & Spencer Magazine’, including this ‘Tango’ teaset.

1 of 2
Training News Bulletin, 1948
Zoom
2 of 2
Thermomatic Iron, c1948
Zoom

1940s

Our range of homeware shrunk during the war as raw materials were in short supply.

In 1948 we gave Sales Assistants training to help sell our ‘Thermomatic Irons’, electric fires and light bulbs.

For the Home advert, 1969
Zoom

1968

Homeware was reintroduced in the late 1960s. By 1968 we were selling towels, nylon sheets and matching pillowcases.

1 of 2
Matching bedcover and curtains, 1972
Zoom
2 of 2
A fully coordinated bedroom, 1972
Zoom

1970

Following the success of our towels and bedding ranges, our Home Furnishings Department was established in 1970. By 1972 the range included rugs, striped sheets, patterned bedspreads and curtains.

Bathroom décor, 1974
Zoom

1974

We introduced carpets – available in three stores, two of which offered a fitting service. The same year we introduced bathroom fittings and ready-pasted wallcoverings.

1 of 2
Leaflet for custom made curtains, 1985
Zoom
2 of 2
Museum Collection, 1976
Zoom

1976

We launched our custom-made curtain service. The curtains were fully-lined and available in plain-dye velvet or a range of printed fabrics.

The same year we worked with the V&A on a range of bedlinen and towels inspired by 17th and 18th century prints in the museum’s collection.

1 of 2
Harvest kitchen clock, 1985
Zoom
2 of 2
Home Furnishings catalogue, 1985
Zoom

1976-1985

Coordinated ranges of bedding and dinnerware were launched, including Autumn Leaves, Harvest and Edwardian Lady.  

In 1985 we launched our first Home Furnishings catalogue, featuring 64 pages of bedding, kitchenware, curtains and lighting.

The same year we began selling garden and nursery furniture.

1 of 2
Furniture, 1986
Zoom
2 of 2
Ashberry kettles and toaster, 1989
Zoom

1986-1989

We introduced furniture after a trial in four stores. The range included kitchen tables, cupboards and shelving, sofas, bookcases, curtain poles, bathroom units and sinks.

In 1989 we offered our first range of kitchen electricals. A toaster and two types of kettle were available in our Ashberry and Harvest patterns.

1 of 2
Bedding and curtains, 1992
Zoom
2 of 2
Bathroom furniture, 1990
Zoom

1990s

The Home department expanded, offering a wider range. As store space for furniture and homeware was limited, the M&S Home catalogue played an important role in showcasing products, and each issue included most of the range.

In 1990 we launched a range of bathroom furniture including a sink, bath, taps and bath panels.

Stainless steel cooking pans, 1998
Zoom

1995

The stainless steel range was launched, helping homeware sales increase by 8.4%.

Homeware displays, 2001
Zoom

2001

In the September issue of our On Your Marks staff magazine we reported that ‘impact zones, dramatic lighting, state-of-the art display equipment and customer work stations are all conspiring to bring a fresh new concept to home furnishings department.’

Home Signature Styles catalogue, 2002
Zoom

2002

A new look was unveiled for the Home Catalogue. It presented ‘three new inspirational lifestyle looks for the home’. These included Simply Elegant, Modern Living and Country Comfort.

‘Get the Look’ pages showed how to recreate the styles, offering complete room solutions for living and sleeping.

Supima cotton towels, 2009
Zoom

2012

In 2010 we sold towels made from 100% Supima cotton, making them luxuriously soft and thick.

Only 1% of the world’s cotton supply carried this high-quality label.

Loft living room furniture, 2016
Zoom

2015

We launched Loft – a range of ‘Stylish designs for modern living, from compact sofas and armchairs to contemporary crockery and lighting’ created to work well in smaller spaces.

Sleep Shop, 2020
Zoom

2020

Sleep Shop arrived, aimed at helping customers get a good night’s sleep.

The range includes everything from mattresses to bedding, even scented sleep sprays and pyjamas. Our innovative Comfortably Cool bedding made from a smooth and breathable Tencel™ blend fabric was a key product in the range.

M&S X Fired Earth, 2023
Zoom

2022-2023

We launched guest brands across M&S, including home brands like Denby, Joseph Joseph and Laura Ashley.

The following year, the M&S X Fired Earth collection launched. The M&S design team carefully curated the collection of furniture, bedding , cushions and towels featuring prints inspired by the brand’s iconic tile designs and signature colours.

You may also like

A black and white image of a food section.

Food

From covering the basics to making every day delicious – how our food has developed since 1884.

A colour image of a group of models in a picture frame.

Advertising and Branding

Evolving our brand and advertising since 1884.

Colour image of blue packaging for hooks and eyes.

The M&S Story

Discover the remarkable story of Marks & Spencer.

View all our timelines

Be first to hear about our upcoming events

Join the mailing list

Information and links

Location

M&S Archive
Michael Marks Building
University of Leeds
LS2 9LP

Opening hours

Monday-Friday and second Saturday of every month
10am-4pm
Bank Holidays - closed

Contact us

Email: archive@mands.com

Tel: 0208 7182 800

Social networks

Facebook Twitter

Visit

  • Plan Your Visit
  • Group Visits
  • Learning Visits
  • Family Visits
  • Community Visits

Collection

  • About the Collection
  • Research
  • Reading Room
  • Archive Catalogue
  • Digital Archive
  • Donate to the Collection

Discover

  • Timelines
  • Online Exhibitions
  • Films

Learning

  • Schools
  • Home Educators
  • Families
  • Higher Education
  • Community
  • Past Projects

What's On

  • Exhibition
  • Events
  • Sparky Saturdays
  • M&S Heritage Trail
  • News

About

  • About the Archive
  • Archive Policies
  • Archive Team
  • The M&S and University of Leeds Partnership
Visit England Quality Assured Visitor Attraction

Copyright © 2025 Marks and Spencer plc (UK)

The Registered Office of Marks & Spencer, Marks and Spencer Group plc, Waterside House, 35 North Wharf Road, London, W2 1NW. Telephone: 020 7935 4422. Registered number: 4256886. Place of registration: England and Wales.

Terms and Conditions | Privacy Policy | Cookie Policy | Accessibility | Modern Slavery Statement

Website by Castlegate IT